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This paper is composed of 780039591 contribution of PPT document may at the WAP end of browsing experience poor .Suggest that you first select the TXT ,or download the source files to this machine view .European Telematics Survey Automotive OEMs at a Crossroad ?April ,2002 ?Agenda Accenture 2002 ?Telematics status quo ?Results of European Telematics Survey ?Analysis of major challenges in telematics European <a href="http://www.jeremyscottnew.com/23-adidas-jeremy-scott-mickey-mouse"><strong>Adidas Jeremy Scott Mickey Mous</strong></a> Telematics Survey Technology ?20022 drives Telematics Wireless Internet Technology ( e.g. UMTS ,GPRS ) Wireless Local Area Networks ( <a href="http://www.jeremyscottnew.com/"><strong>Jeremy Scott x Adidas Originals</strong></a> <a href="www.jeremyscottnew.com"><strong>www.jeremyscottnew.com</strong></a> e.g. Bluetooth ,802.11b ,RFID ) Powerful User inte***ces ( e.g. voice ,XML ,multi device ,miniaturization ) Mobile Computing Platforms ( e.g. Win CE for Auto ,LINUX ,QNX ) Elements of our environment are becoming increasingly ... ? Connected ?Interactive ?Intelligent ?20023 European Telematics Survey Telematics as Business Opportunity Customers ?Decreasing Customer Loyalty ?Increasing Market Transparency Competitors ?New Entrants in Value Chain ?Aggressive Push to Innovation Market ?Market Saturation ?Decreasing Product Margins ?Difficult Brand Differentiation Changing Legal Context ?Liberalization of Distribution Channels OEMs consider telematics as a chance for new streams of revenues ?20024 European Telematics Survey Telematics Benefits Direct Effects ????Hardware Sales Cost Reduction Process Alignment Working Capital Reduction ?... Core Business Telematics Benefits for OEMs New ?Business ?Indirect ?Quality ?Effects ?Improvement ?Customer Loyalty ?Vehicle ?Parts Subscription Fees ?Services mCommerce ?... Insurance per mile ... ? 20025 European Telematics Survey Pay Back ?To get up ?To speed quickly ,OEMs have been rushing to invest heavily in telematics1 ?However ,customers have demonstrated only moderate demand and willingness to pay for devices and services2 ?As a consequence ,today s $1-5B market volume is 2-10 fold lower than numbers predicted in 20003 and forecasts are continuously scaled down further4 ?Dealing with enormous sunk <a href="http://www.jeremyscottnew.com/7-adidas-jeremy-scott-leopard"><strong>Adidas Jeremy Scott Leopard</strong></a> costs and lacking profitability ,OEMs are concerned that due to competitive pressure telematics offerings may become another ?Costof-doing-business ( such as airbags ) Facing an increasingly uncertain market ,OEMs are currently reassessing their telematics strategies 1GM OnStar: $1.2B ,Ford WingCast $200-250M 2Ducker Inc. ,Telematics Survey 2002 3compared to UBS Warburg estimates in 2000 4McKinsey Quarterly , A road map for telematics ,04/2002 ?20026 European Telematics Survey Key Messages Telematics Study ( 1/2 ) Telematics is of increasing importance Telematics is a Competit Ive necessity Telematics will primarily be used to enhance the core business ( CRM ,Hw sales ,brand differentiation ,cost reduction New streams of revenue are ) becoming more important ( service revenue ,mCommerce ,usage based business Vehicle-related services are the main focus ) ,but non-vehicle related services are becoming more important European Telematics Survey Key Messages ?20027 Telematics Study ( 2/2 ) OEMs dominate the telematics market by .