Adidas Jeremy Scott Teddy Bea

Commercial illustration concept 1 what is the business of this behavior and we used to think that the painting is the essence of the distinction ,art paintings where there is no individual or institution collection before, can be unlimited in various media to publish or display ,the authors obtained a very small proportion of the cost .Commercial illustration only for a commodity or service ,once paid, the author gave up ownership of works ,and has been a larger proportion of the reward ,the art & auction by the collection or the end result is the same .In modern design ,commercial illustration can be said to be the most expressive means ,it and the art of painting has a close blood relationship .Commercial illustration of the many techniques are from the art of painting techniques .The commercial illustration and digital technology makes the former marriage regardless in the search performance techniques of diversity ,or is in the design of the theme to the depth and breadth ,has made considerable progress ,showing a more unique artistic charm ,thus has the expressive force .Commercial illustration is a promising industry ,it is widely used in advertising ,packaging ,newspapers ,books ,living space ,computer networks and other fields ,and now the media on the illustration of the demand is great .However ,commercial illustration of the service life is short ,a commodity or enterprise in the renewal ,this pair of works that is declared extinct or termination of propaganda .From a scientific definition, seems to be of commercial illustration and the ending ,but on the other hand ,commercial illustration in a short time burst is the light of art painting should not be compared .Because of the commercial illustration is the use of advertising media ,the coverage is very broad ,social attention rate many times higher than the art of painting .For example, the sour milk packaging digital illustration ( pictured) ,in two years of market sale ,because beautiful pictures, to attract consumers to buy more than billions ,imagine the following ,in the next product to replace it before time, this number will increase .How many art works can in two years by hundreds of millions of people to see ?Such brilliant is incomparable !2 commercial illustration of the development general situation of the development of commercial illustration has a long history ,seemingly simple illustration has great meaning. From the world illustration cave paintings to Japan ,without demonstration with illustration of the development of commercial illustration .3 types of commercial plug has four components: ( a ) commercial illustration for the goods and services - must have strong Jeremy Scott Adidas consumption concept for advertisers service must have a flexible values for social services must have a good group of responsibility (two ) mascot illustration mascot - understand the products find a cartoon products and products with corporate mascot - with the CI specifications tailor-made for enterprises Alternative Title Analysis of social activity social mascot features timely response to facilitate extension ( three) for illustration ( book illustration, magazine illustration ) literature and art with fine art and writing children such a healthy and happy children and observation experience Natural Science - solid art strength and extraordinary imagination social humanities - Feng The rich and colorful life experience and dictation skill ( four) video game illustration image design - personality and emotion exchange clutch scene design - the unique perspective of macro and micro reduction comprehensive story - music by means of literature art embodiment of commercial illustration Tools 1 pencils ,pens ,charcoal pencil ,color pencil 2 oil painting stick ,color chalk 3 needle tube pen ,mark pen 4 watercolor ,ink ,gouache ,acrylic 5 6 ,commercial illustration of the elements of commercial illustration has certain rules ,it must have the following three factors a ) direct communication consumer demand (two ) the public aesthetic taste ( three) aggrandizement commodity characteristic to have this exaggeration three, must look at the overall quality .Expression of commodity information to direct ,because consumers do not take the time to understand the meaning of your paintings .Because of human consumption habit is very persistent ,in a superb collection of beautiful things of the shopping environment ,if consumers in one second did not see or not is your illustrations attracted, I am afraid that he will be one year or several years not to buy this commodity .The assumption that consumers see your illustration, but on the color screen composition or image to produce antagonistic psychology ,can also lead to earlier results .So the public aesthetic taste ;is a commercial illustrator to go through second passes .Can with an artistic eye to consume people so rare !Your work is art ,others cannot read ,too vulgar http://www.jeremyscottnew.com/ ,they see not ,do get such heat is qualified commercial illustrator .In the consumers ,your work into the third ,and Zhoubian products .If no enhanced and exaggerated illustration characteristics of goods ,other goods down ,then ,will produce the preceding results !In the supermarket to pick up down often see the scene, until closing ,a commercial illustrator is successfully tested !Q & A commercial illustrator to ask: what is the commercial illustration ?With the illustration of the difference? Answer: as the name suggests is the commercial value of the commercial illustration illustrations ,it does not belong to the pure art category .Commercial illustration can be defined as the enterprise or product rendering of digital works ,obtain the relevant compensation ,author give up ownership of works ,retaining only the right of authorship business behavior .Commercial illustration illustrations is a form of expression ,there are other such as advertising illustration ,cartoon mascot design ,illustrations and animation game scene .Illustration is the use of pattern image ,the spirit of aesthetic and practical principles ,trying to make clear and bright lines ,configuration ,convenient manufacture .Illustration is the world common language ,its design in commercial applications are usually divided into person ,animal ,the image of the goods .Characters :illustrations take people as the subject ,and consumers are easy to figure ,because most show lovely and friendly feeling ,figure imaginative creation of space is very large ,first of all ,shape ratio is key ,life in adult head and body than for 1 :7 or 1:7.5 ,the proportion of children Adidas Jeremy Scott Panda Bear about 1:4 ,and the cartoon people often 1:2 or 1:1 head shape, this ratio can make full use of the head area to reproduce the image expression .Character facial expression is the overall focus ,thus depicting the eyes are very important .Secondly ,use exaggerated deformation does not give a person not natural feeling uncomfortable, it can make people laugh ,let a person produce appreciation ,overall image more clear ,give the impression of a deeper .Image :animal animal as a cartoon image has been a very long history ,in real life, there are a lot of animal has become one of the pet ,the animal as a cartoon image received by the public .In the creation of animal image, we must attach great importance to creative ,pay attention to the image of the personification ,for example ,animal and human difference that one ,long is the expression does not smile .But the cartoon image through personification gave animal has as humans smile ,make the animal image with a human face .Application of the people living in the familiar ,like animal school is easy to be accepted by the people .The image of the goods :is animal personification in the commodity in the field of extension ,through the anthropomorphic products give people with kindness .Personalized design ,have find everything fresh and new feeling ,to deepen the impression of the product directly impression ,with commodity anthropomorphic idea ,roughly divided into two categories: the first category is fully anthropomorphic ,i.e. exaggerated commodity ,use the commodity itself characteristic and model structure of personified as the performance .Second kinds of semi anthropomorphic ,namely on the goods plus and commodity unrelated to hand ,foot ,first as an anthropomorphic character elements .More than two anthropomorphic shaping technique ,make commodity humane and personalized .Through the form of animation, emphasizing the characteristics of goods, its action ,speech and direct linking ,propaganda effect is more obvious .Illustrators frequently for graphics rendering illustrations or directly for magazines ,newspapers and other media with paintings .They are generally occupation illustrator or free ,like a photographer as having respective theme and style of painting .On new forms ,new tools for sensitive and occupation ,many of them begin to use computer graphics design illustration .Computer graphics software function to make their creations to get bigger play, whether simple or complex dense ,both traditional media such as oil painting ,watercolor ,print or digital graphic style ,inexhaustible new changes ,new taste ,can be more convenient and faster to complete .Digital photography is the latest development of .Photographer with a digital camera or scanner object through the traditional positive scanned into a computer ,then the computer screen adjustment ,combined ,creating new visual image ,finally through the film recorder output positive or negative .The new technology of photography completely changed the photographic optical imaging creation concept ,and that the core ,also known as no darkroom photography .It is fuzzy, photographers ,illustrators and graphic designers boundaries between ,now as long as ability, can be in the same computer finished the three work .Commercial illustration performance method 1 commercial illustration of the basic design graphic design deformation principle ( plane ,simplification ,exaggeration ,abstract ) conception of Art ( anthropomorphic ,humorous ,surreal fantasy ,suspense stimulation ) 2 ,line drawing drawing drawing the line ( soft and graceful lines ,cable lines ,uniform line ,hard lines ,strengthen the lines ,fibrillation lines ,thick lines ,free lines ) 3 su***ce texture painting 4 performance method 5 light and shadow 6 performance space method 7 8 comprehensive painting and collage materials 9 computer digital method IIIustrator Painter Photoshop commercial illustration style 1 the influence of modern art on illustration abstract art light effect of 2 commercial illustration style elegant style of surrealism style sci-fi style cartoon style graffiti style decoration style commercial illustration of the application of 1 charts in the application of product structure decomposition of the students Constructions of architectural renderings of other 2 layout design of text and illustration with illustrations of 3 poster design in the application of 4 packaging design application of realistic style cartoon style decorative color effect elements of traditional culture and the role of 5 books design application stories illustrated illustration of children in the 6 computer game application of 7 network media application in inte***ce design of mobile phone book information book name :commercial illustration Author: Yu Xiaohong :publication date: 2009 09 months :9787112110827 format :16 open price: 46 yuan of picture books is illustration teaching system and animation industry links to media , the commercial illustration for the commercial illustration teaching system undertook planning afresh ,and in illustration in full body now . Illustration main content includes basic overview of traditional illustration illustration ,we Adidas Jeremy Scott Teddy Bear ,Chinese foreign comics ,illustration ,cartoon art design ,picture creative design ,animation festival and yearbook . Illustration in order to meet the needs of teaching ,carefully collected traditional realistic ,concepts of fantasy ,cutting-edge fashion and so on many kinds of artistic style of illustration ,picture books ,from painting style and technique on the part of illustration ,picture analysis ,to explain, to broaden our horizons ,enlightening reference and training students action . Illustration can be used as the animation and computer art design professional teaching materials ,but also can be used as the field of high-level training materials ,but also for the areas of interest for the readers to use and reference .Chapter first introduction to the foundations of library catalog illustrator second chapter third chapter Chinese traditional illustration we Chinese Comics -- picture heart coordinates chapter fourth chapter fifth foreign illustration cartoon art design of the sixth chapter book creative design seventh chapter animation ,animation festival and Yearbook ref.